Section 8 of 8
Implementation Roadmap
A structured 30/60/90-day sprint followed by Year 1 milestones — with phase gates, KPIs, and clear accountability at every step.
30/60/90 Day Sprint Plan
Week 1–2
Legal & Compliance Foundation
- Engage ERISA attorney specializing in ESOP terminations
- Pull IRS transcripts (Form 4506-T)
- Contact DFVCP for delinquent Form 5500 resolution
- Switch to CPA reviewed financial statements for NV licensing
- Begin AWI QCP application ($2,000 fee)
- Update Google Business Profile with commercial photos
Week 3–4
Marketing Foundation
- Set up BirdEye ($299/month) — automated review requests
- Launch LinkedIn company page overhaul
- Activate LinkedIn Sales Navigator ($99/month)
- Sign up BuildingConnected (plan room)
- Contact GOED through LVGEA for Nevada incentives
- Begin ESOP feasibility study
- Create first two case studies from completed projects
- Post BD Coordinator job
Week 5–6
Digital Acceleration
- Begin website redesign (replace GoHighLevel)
- Set up Dodge Construction Central
- Launch LinkedIn ads test ($500–$1K/month)
- Join AGC Nevada and AIA Las Vegas
- Contact California ETP at (916) 737-4181
- Apply to Manufacturing Apprenticeship Fund (ArkansasOSD.com/MFGfund)
Week 7–8
Team & Operations
- Hire BD Coordinator
- HD Expo booth planning and registration
- Contact CSN and TMCC advisory boards
- CDTFA Form 230-M for CA equipment tax exemption
- INNERGY ERP evaluation and demo
- Dust Hazard Analysis (NFPA 660)
- Begin 5S implementation
Week 9–10
Pipeline Building
- HD Expo pre-show marketing campaign
- Increase LinkedIn ad spend based on results
- Cannabis dispensary developer outreach
- Host Architect Lunch & Learn event
- Submit 5–10 RFQs through BuildingConnected
- Complete AWI QCP application and facility inspection
Week 11–12
Execution & Measurement
- Execute HD Expo (May 5–7) — post-show follow-up within 48 hours
- Complete ESOP feasibility study and present to Jon Muller
- Apply California Competes (March 9–30 window)
- Contact OWINN for Registered Apprenticeship registration
- Analyze full 90-day KPIs against targets
Year 1 Milestones
| Quarter | Milestone | Success Criteria |
|---|---|---|
| Q1 | Foundation | IRS cleanup initiated. AWI QCP applied. Marketing platform built. First 10 Google reviews. BD Coordinator hired. |
| Q2 | Activation | HD Expo executed. ESOP feasibility complete. First commercial bids via BuildingConnected. AWI QCP certified. ETP application submitted. |
| Q3 | Growth | ESOP transaction initiated. CNC equipment ordered via SBA 504. INNERGY implementation begun. First cannabis/franchise project won. |
| Q4 | Acceleration | ESOP transaction closed. First hospitality project secured. Registered Apprenticeship active. Revenue run-rate on track. |
Phase Gates
Phase 1: Digital Resurrection
Months 1–3- Professional website live
- Google Business Profile + first 10 reviews
- LinkedIn B2B presence established
- AWI QCP certification in progress
Gate criteria: 5+ qualified leads/month from digital channels
Phase 2: Strategic Positioning
Months 3–6- Full brand transformation complete
- Nevada expansion formalized
- ESOP optimization research delivered
- Grant applications submitted
Gate criteria: 15+ RFQs/month, first $100K+ commercial win
Phase 3: Ascension Invitation
Months 6–12- Present BMD Precision Academy concept
- Show $4.5B+ federal funding path
- Propose founding partner status
- First pilot school partnership
Gate criteria: Jon Muller commits to Ascension partnership
Phase 4: National Scaling
Year 2+- Expand to Ohio, Indiana, Texas
- 10 school partnerships → 50 → 200
- Revenue path: $18M → $30M → $50M
- BMD cross-sell engagement ($1M–$5M+)
Gate criteria: $30M revenue run-rate
KPI Dashboard
| Category | KPI | Target |
|---|---|---|
| Revenue | Monthly bookings | $1.5M+/month |
| Backlog | 8–12 weeks | |
| Marketing | Qualified leads/month | 10–15 |
| RFQs submitted/month | 15+ | |
| Operations | OEE | 70%+ (target 75%) |
| On-time delivery | 90%+ | |
| Financial | Gross margin | 28%+ |
| Revenue/employee/month | $20K+ | |
| People | Voluntary turnover | <3%/month |
| Active apprentices | 2–3 | |
| Business Dev | Proposals/month | 15–20 |
| Win rate | 25%+ |